I have submitted a talk to SXSW this year but I need your help!
Just because the B2B buying process is complex and long, doesn’t mean you can’t speed it up. Here are 6 ways to do it.
The definitive list of all of the things that a senior startup marketer is responsible for.
Are startup marketers getting smarter than their big company counterparts? At a time when marketing is rapidly changing, smaller agile companies are adjusting faster.
You might not think you have stories to tell but stories can be found everywhere from current events to hiding in your own customer data.
Startups often struggle with how they should market and sell their offerings. In my opinion great startup marketing and sales starts with a deep understanding of these 2 things
Marketing messages and value propositions are notoriously difficult to create for startups. Startup founders have a tendency to focus too much on features and not enough on the value those features deliver. They also often spend too much time talking about features that don’t really differentiate them from their competitors or are simply irrelevant for [...]
Startups often don’t consider the journey that the buyer goes through when they are doing their marketing content planning. This sheatsheet will help get you started.
We all know understanding our buyers is important. Here are some tips on getting better customer insight.
This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.