If growth is stalled and all of your marketing metrics kinda stink – it might be time to look at your underlying strategy. How you would test the underlying assumptions around which buyers you are targeting and what market you are positioned in.
Startup marketing plans contain 3 key components: The inputs to the plan (Positioning and Messaging), the tactical work plan, and the results/revenue model.
Is it possible that your marketing strategy is killing your startup? It could be. Here are 4 marketing strategy hacks to try to get your startup unstuck.
As a startup you don’t have enough people or budget to sell to everyone. You need to sell to those special few that are willing to take a chance on you right now. Here’s how to find them.